White Label Program

Your brand on the wheel. Our forging behind it.

Launch your own forged wheel line without building a factory, an engineering team or a supply chain. Koncept Forged designs, engineers and forges every wheel. Your name is on the caps, the barrel and the box.

Become a dealerRead the addendum

Why run your own line

Build your brand, not oursEvery set you sell grows your name. Customers come back to you for the next set, the next car and the next referral.
You set the priceOn exclusive designs you set your own retail price. White label versions of Koncept Collection designs follow our MAP to protect every dealer.
Designs only you sellExclusive designs stay yours while you keep your annual commitment. No competitor down the street gets the same wheel.
No factory to buildKoncept Forged handles engineering, CAD, tooling, forging, machining and finishing. You skip building a factory and the years of learning curve.
Stock to sell todayKeep sets on your floor and ship same week instead of waiting on every build. Walk-in customers leave with wheels.
Backed by our warrantyA hidden Koncept Forged serial in every barrel gives full traceability. We back you on the same terms as our published warranty.

What carries your brand

Your brandingCenter caps, lip or barrel engraving, packaging and the owner's card, all in your name and logo.
Your designsStart from a Koncept Collection design, or develop an exclusive design with our engineers (design and engineering fee quoted per design).

How it works

  1. Qualify. Reach Elite (30 sets or $150,000 over 12 months) and stay in good standing for 6 months. Your progress tracks automatically.
  2. Design brief. Tell us your brand, the designs, sizes and finishes you want to stock. We quote the design work and your opening order.
  3. Sign the White Label Addendum and approve the final specification.
  4. Opening stocking order. 20 sets (80 wheels) or $100,000, whichever is higher, paid in full at order.
  5. Production in about 10 to 12 weeks from design approval, then delivered to your shop.
  6. Keep it moving. Hold at least 8 sets in stock and order 40 sets a year to keep exclusivity on your designs.

Questions

Who owns the designs?

Koncept Forged owns the engineering, CAD, tooling and processes. You own your name and logo. Exclusive designs stay exclusive to you while you meet the annual commitment; if it lapses, we may reuse a design after 12 months.

Can I sell white label wheels to other shops?

No. White label wheels are sold to end customers only: no wholesale, no other dealers and no marketplaces.

Who handles warranty claims?

You warrant your brand to your customers. Koncept Forged backs you on the same terms as our published warranty, and every wheel carries a hidden Koncept Forged serial for traceability.

How long does the program run?

12 months, renewing with your dealer agreement. It ends automatically if the dealer agreement ends.

Full terms: White Label Addendum and Schedule B of the dealer agreement.