Dealer & builder program

Sell bespoke forged wheels, built around your customer's car.

For performance shops, custom builders, luxury dealerships and wheel retailers. Every set is forged to order for one vehicle, with a fitment review before anything is machined, so you can stand behind it with your customer.

Apply to become a dealer Dealer sign in

Approved dealers sign in with a one-time code sent to their email. No password to remember.

  • Koncept CollectionSignature designs to stock. Mix sizes and styles to build your order
  • Koncept BespokeOne-of-one builds for a single vehicle, with our highest dealer margins
  • Fitment reviewEvery set engineered and checked for the vehicle before anything is forged
  • Direct lineStraight to the design team, no distributor in between
  • Margins that grow with youStart with 1 set. Your margin grows with your volume
  • Your own wheel lineWhite label is open to qualifying dealers at any tier. See how it works

See the full program in our dealer brochure.